This gives i ndustry information such as other star’s names, directors and producers, and is much smaller and tucked away so as not to divert the audience away from the main image or the rest of the poster. The title SPECTRE relates to the organisation that is in opposition to Bond in the narrative, but also connotes a ‘ghost’ from Bond’s past.īeneath this is another typical convention of film posters, the credit block. The gold font connotes luxury, wealth, aspiration and exclusivity the capitalised title suggests power and strength. Broccoli’s EON Productions presents Daniel Craig as Ian Fleming’s James Bond’, reflecting the many iconic figures involved in creating the franchise.Īt the bottom of the poster, the title of the film appears along with the iconic 007 logo. Craig’s name also appears alongside many other names ‘Albert R. This may be because the producers are confident that the audiences will all recognise him and any text may detract from the visuals. However, this poster doesn’t do that - his name is in a very small font in the upper left corner of the poster. The intensity of his stare and the lack of a smile could suggest how seriously he expects to be taken.Ī common convention for film posters is to have the actor’s name(s) placed quite prominently as another way to entice the audience. This is a common convention of film posters and helps to add to the more personal approach of this format. He is a trained assassin and working for MI6 he is relaxed here, but in control, and we are reminded of his ability to keep his composure in any situation.īond is looking directly at the audience, seemingly making eye contact. The red carnation has connotations of romance and passion, but also of danger.īy placing Bond in such a strong yet casual pose, the audience is reminded just how cool, calm and collected Bond is. The tuxedo is iconic of the Bond image, and the white tuxedo connotes luxury, wealth and sophistication, the ‘high life’ that off-duty Bond enjoys (linked to martinis, women, gambling etc.). The gun is casually pointed, connoting that Bond is never off duty, he is always alert and ready for action. This is reinforced by the use of colour – Bond’s white jacket connotes his heroic status, contrasting with the dark, shadowed antagonist in the background.īond’s clothing connotes business and professionalism and the gun, an iconic part of Bond’s ‘uniform’, is a common prop used in the action/thriller genre and so audiences can expect violence, action and danger. According to Vladimir Propp’s theory, he would be considered the ‘hero’. The dominance of his image suggests he is the film’s protagonist and so probably a ‘good guy’. The central image is a long shot of James Bond, smartly dressed, arms folded, with the gun pointing to his left. It has been argued that Daniel Craig initiated a fashion trend, as many celebrities including David Beckham and Benedict Cumberbatch were photographed wearing a white tuxedo around the time of the release of Spectre publicity, underlining the cultural significance of the Bond franchise. Previous Bonds have worn a white tuxedo, and John Travolta famously sported one in the film Saturday Night Fever in 1977. The Tom Ford white tuxedo worn by Daniel Craig revived a fashion trend from the 1970s. It was a huge success and attended by 250,000 people. However, the interest in the film, and the government’s determination to promote pre-Hispanic Mexican culture, meant that one year later the local authorities decided to organise such a parade (Dia de los Muertos) on October 29th 2016. The opening sequence to the film shows a ‘Day of the Dead’ parade in Mexico City, which isn’t something that actually took place in real life. The masked man in the background is wearing a skeleton mask used to symbolise the Mexican festival of the ‘Day of the Dead’. The poster was released on 3 September 2015, as part of a wide global marketing campaign for the film. The poster was designed by Empire Designs, a British film promotion agency. It grossed over $880 million at the worldwide box office. The film was created with an estimated $245 million budget making it the most expensive Bond film and one of the most expensive films ever made.
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